ÁBATON, luxury architecture studio: bespoke architecture, interior design and landscaping with exclusive designs
Self-promotion of luxury homes
Every project begins with a dream.
We listen, analyse and interpret each need to give shape not only to what our client expresses, but also to what they have not yet imagined. After 30 years of experience, we know the self-promotion process in depth, its advantages and its possibilities, and we accompany and guide you every step of the way.
Discover everything you need to know to become a self-promoter and design your bespoke home. We accompany you in developing exclusive, personalised luxury architecture.
How we work
1. First conversation
We listen to how you live, what you imagine and what you are starting from: a plot, a house to renovate or just an idea. If you do not have land yet, our search service helps you find it.
2. Concept and preliminary design
We turn that conversation into a first proposal of volumes, light and orientation, with a realistic cost estimate from the outset.
3. Project and permits
We develop the basic and construction projects, together with the interior design and landscaping, and handle the building permit. A single point of contact throughout the process.
4. Construction
We build with our own construction company, drawing on our experience, so that what is drawn is exactly what is built.
5. Handover
We hand over the finished house, furnished if you wish, and remain at your side with our after-sales service.
Architecture, interior design and landscaping projects
There is a difference between inhabiting a house and recognising yourself in it. At ÁBATON we have spent more than 30 years working in that distance: designing bespoke homes of quiet luxury that aspire to tell the truth about those who live inside. We treat bespoke architecture as an intimate conversation with oneself and with the surrounding environment.
From there comes a personalised architecture, removed from fashion and the urgency of style. Timelessness is not an aesthetic: it is what remains when everything dispensable has been removed and the essence transcends.
We are a premium architecture studio that brings together architecture, interior design, landscaping and construction under one roof. We design bespoke architect-designed homes, quiet-luxury villas, flats and country houses. In all of them we seek the same thing: spaces stripped of noise, where it is possible to live with oneself, with others and with nature.
Awards and publications
Some of the recognition our work has received, and its coverage in more than 300 international media outlets.
Awards
- ASPRIMA-SIMA Award for the Best Private Housing Development in Spain, for Los Peñascales and for the Almanzora project.
- Best Architecture and Design Firms in Spain 2025, selected by Architizer.
- Best Architecture & Interior Design Studio, Madrid 2026 (Top 100 Business Awards).
- Best of Houzz 2025.
- Global Architecture & Design Award: Honourable Mention for the CH Project.
Publications
- 50 architects to follow in 2026, Forbes list.
- La Lista Manera: 200 style creators.
- Arquitectura y Diseño, June 2026: Villa Arena.
- AD España, Best of España.
- Elle Decoration España.
What our clients say
4.9 out of 5 on Google, from 40 reviews. See all reviews on Google
«El otro día vi la casa transportable que teneis en Matadero, investigué en la pagina web y aluciné con los proyectos. Me encanta la arquitectura que haceis!»
Marta Hombrados · ★★★★★ · April 2015 · Google review
«El otro día vi un reportaje en AD de una de vuestras casas, preciosa, sois un referente de singularidad y buen gusto.»
Susana Pérez · ★★★★★ · April 2015 · Google review
«Increible estudio de arquitectura y soluciones modulares. Diseños modernos y contemporaneos.»
Alejandro Rabadán Fernández · ★★★★★ · June 2021 · Google review
Frequently asked questions
Where is the studio and where do you work?
Our studio is in Pozuelo de Alarcón, Madrid. From here we design and build throughout Spain and abroad, from an estate in Extremadura to a house in Tulum.
What kind of projects do you take on?
Bespoke homes, such as Arces House in Aravaca, and country houses, such as Country House LS; full refurbishments of flats, like our refurbishment in the Salamanca district, and of houses, like the 300th Renovation at El Escorial; and one-off pieces, from the ÁPH80 portable home to a garden pavilion. See all projects.
How much does a project cost?
It depends on the site, the floor area, the finishes and the complexity, so each house is budgeted individually. From the earliest stages we agree a realistic estimate with you, which is then refined into a fixed, itemised budget.
How long does it take?
The project (preliminary, basic and construction design) takes 6 to 8 months of work, plus each council’s permit period. Building a single-family home usually takes 12 to 18 months.
Do you handle permits and construction?
Yes. We handle the building permit, often through accredited urban planning bodies that speed it up, and we build with our own construction company, with a single point of contact throughout.
What is self-promotion?
It means designing and building your own home as the developer, instead of buying one from a developer: more control over design, quality and cost. We coordinate everyone involved so you don’t have to. Everything about self-promotion.
Let’s talk about your project
